The Independent Authority for Fiscal Responsibility (AIReF) published today on its website the evaluation on the management of institutional publicity of the Regional Government of Castile and Leon between 2014 and 2019, a period in which it invested between 10 and 12 million euros a year in this public policy. Based on the evaluation, the institution puts forward 19 proposals to improve the management of institutional advertising in the autonomous community.
AIReF’s evaluation highlights the importance of institutional advertising in the media system.